Etsy Pricing Calculator
Target PricingSet your target profit margin (e.g. 40%) to calculate the optimal listing price.
🎯 Target Margin Pricing Goal
40%Set your desired profit margin percentage. We'll solve for your minimum selling price.
%
Recommended Listing Price$26.85
1. The Essentials (Fill these 3)Instant Live Calculation
What buyer pays for item
$
Cost to make/source
$
Your shipping label cost
$
⚙️Additional Details (Shipping charged, Offsite Ads, Discounts, Location)▼
$
Etsy assesses 6.5% fee on shipping revenue
$
Boxes, bubble wrap, thank-you cards
%
🇩🇪 Für deutsche Verkäufer: Nutze unseren Rechner mit USt-Option und deutschen Preisbeispielen.
Zum deutschen Rechner →Offsite Ads Attributed to This Sale
Estimated Take-Home Profit●Healthy 51.8% Margin
$20.73
💡 Out of every $10.00 you sell, you pocket $5.18, Etsy takes $1.39 in fees, and your costs are $3.43.
Profit Margin: 51.8%·ROI: 151%
Where Every Dollar Goes$43.00 Gross
Profit (52%)Fees (14%)Costs (34%)
Total Revenue
$43.00
Total Etsy Fees
$5.97
13.9% effective
Your Total Costs
$15.50
Break-Even Price
$12.45
Detailed Fee Breakdownper sale▾
Total Etsy Deductions$5.97
Why Working Backward Prevents Underpricing
Most new Etsy sellers pick an arbitrary retail price (e.g. $25) and hope there is money left over after Etsy takes their cut. By using our Target Margin Price Finder, you lock in your desired profit margin percentage first, ensuring every sale yields predictable net earnings.
Answers for Sellers
Etsy Pricing & Retail Strategy FAQ
Clear answers regarding pricing formulas, target profit margins, and fee protection.
To price items profitably on Etsy, calculate your total production cost (materials + labor + packaging + shipping) and work backward to account for Etsy transaction fees (6.5%), listing fees ($0.20), payment processing fees (3% + $0.25), and your target profit margin percentage.
A common Etsy pricing formula is: Retail Price = (Total Direct Costs + Fixed Fees) / (1 - Etsy Variable Fee % - Target Profit Margin %). Using our calculator automatically computes this exact target retail price.
If your shop earns over $10,000/year, Etsy charges a mandatory 12% fee on attributed sales. Build a 10%-12% marketing margin buffer into your retail prices to remain profitable when ads trigger a sale.